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The objective of the Consortium Project is to
associate the companies interested in exportation.
The Consortium Projects
can support the building of a consortium for
exportation and the actions to be taken for
the promotion of products exported by the companies.
What is the Export
Consortium?
It is a group of companies
with common interests, forming a legally established
entity without profit interests, in which the
companies work in a cooperative manner, aiming
the enhancement of export offers and the promotion
of exportation.
Advantages of developing an Export Consortium.
- Reduction of export costs through shared
expenses;
- Enlargement of production scale;
- Absorption of new production technologies;
- Increase the knowledge of international marketing;
- Reduction of seasonal fluctuations in sales;
- Reduction of unit costs of products through
specialization;
- Effect on morale (motivator) of companies;
- Increase in competitiveness with internal
competitors;
- Easier access to credit entities;
- Larger power to negotiate prices and terms
with suppliers;
- Possibility of creating a strong brand;
- Enhancement of managerial and production processes.
Types of activities developed at the Export
Consortium
- Joined participation in international fairs;
- Joined publication of promotional material;
- Sharing of export expenses (customs agents,
secretaries, market research, promotion
and sales costs);
- Creation of a strong logo;
- Participation in International Missions and
Business Round Tables;
- Larger political power in negotiations with
international trade support entities;
- Joint development of capacity projects (total
quality, design, ISO 9000).
Major obstacles:
- Lack of an export culture;
- Lack of associative mentality, observed in
some groups;
- Lack of qualified human resources to manage
the consortium;
- High level of informality predominant at the
international trade relations.
Stages of the Export Consortium
First Stage: Support
the establishment of the Consortium
During this stage, the main objective is to
select the companies that will make part in
the consortium (sensitiveness, conscientiousness,
diagnoses and previous market research).
Second Stage: Constitution
of the Consortium
It is a short term stage, and the objective
is the consortium installation, emphasizing
administrative and legal actions (constitution
of the association, by-laws and internal rules).
Third Stage: Presentation
of the Consortium Complementary Project
At this stage the objective is to commercialize
the products of the group.
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