Karsten, a company from Santa Catarina with more than 125 years of history and reference in house fashion, has partnered with the Brazilian Association of Textile and Clothing (ABIT) to gift buyers and international journalists who participate in Project Showroom, which runs parallel to SPFW - Summer 2011. The professionals were invited by Texbrasil, Export Program of Brazilian Fashion Industry, which the ABIT maintains in partnership with Apex-Brazil. Coming from the United States, Britain, France, Lebanon and Portugal, guests received exclusive beach towels with prints related to Brazil. The objective of the action is to spread the name Karsten as a Brazilian company and consolidate the brand in the international marketplace.